Aperol Online Store
Bringing the Amalfi Coast to Aussie Shores
When someone mentions golden hour, tell us what is first to spring to mind? Aperol.
Shared occasions during endless summers – one spritz at a time, Aperol continues to own the Aperitivo occasion.
Upstairs Yellow was approached by the Aperol brand team to bring the amber-orange vision to life, creating iconic collections that resonate the ‘Aperol lifestyle’ to an Australian audience, all at the click of a button.
Understanding audience and trends, the orange began to roll with research, trend analysis and concept ideation.
Developing inspiring, authentic and easily recognisable products through multiple manufactures who worked across apparel, accessories, drinkware and lifestyle categories took precise coordination to create a retail range with a consistent brand aesthetic.
Multiple prototypes revised, each individual product was designed with the Aperol consumer in mind. We were here to seduce, engage and sell out viral collections on Aussie shores.
Directing and controlling every stage of the process on behalf of Aperol, creating that distinct personality including website build, graphic design, copywriting and collaborating with local creatives for studio & lifestyle e-comm photography. The Upstairs Yellow scope of work included inventory storage, order fulfilment, logistics and reporting – direct to consumer channel.
