Espolòn
An Icon of Irreverence
Translating concepts into assets that turn heads, we brought the theatre to signature service in venue, through a fusion of hot pink and outcomes which feel distinctly Espolòn.
Reimagining traditional on-premise tools such as Serve/Cocktail Trays, Barware, Slushie Serves and Glassware; Upstairs Yellow was required to disrupt the consumer path purchase with radical product innovation. Presenting a product suite that was alive with attitude, moving to a youthful tempo and all designed to sit top of bar & top of mind.
A product which confidently echoed the authentic Espolòn identity was the skeleton-hand bottle glorifier. An icon of irreverence – not all bottle glorifiers are the same. From multiple renders, clay models for the perfect bottle tilt, this process required precision with every technical drawing (and bone) bringing the vision from dead to alive.
With the brands never static bold expressions, essential barware products like signature cocktail stirrers were reimagined. Skeleton swizzle sticks were custom moulded in stainless steel and perfectly sized to fit in a tommy margarita glass. Unique, unpretentious and durable, all while feeling creepily familiar.
Celebrating cultural significance, Espolòn’s iconic illustrations were scattered amongst the product suite, creating a memorable and consistent aesthetic across the bar. On premise function meets brand storytelling.
